Since 2015 the Danish trade union KRIFA is in a huge transition. They want to reinvent themselves as a new service provider for well-being at work. However, many critics argue that KRIFA has given up what characterizes a trade union. The question remains how a labour organization can stay relevant in a country which has one of the highest developed social systems on earth. Time for a visit what could be trade union 2.0.
KRIFA’s transition didn’t come out of the blue. In fact, they invested large sums into research. The findings seem to support KRIFA’s strategy as a service provider for a full work-life. There is one keyword which the Danes want to promote: Meaningfulness. Because they argue that having a meaningful job isn’t just good for your health but it’s also enriching society. In this episode you’ll find out how all these things are connected.
